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Customer Relationship Management
( CRM ) Consultancy
Marketing isn't just about flair, is it ? No, we didn't think so either. In fact, we don't think its just about luck, or connections, or even a combination of all the above. We think that, as with most other things in life, success in marketing is a result of hard work, systematic targeting and constant communication of your product or service to your potential customer. It's about understanding their needs, and being able to communicate how you can fill that need for them, in a value -added way. And we
believe one of the best ways to be systematic about marketing is through
the dedicated use of a Customer Relationship Management ( CRM ) System
What's a CRM System ? A CRM System
is a series of sales and
marketing processes tailored to best suit your industry, target audience
and "Go-to-Market" strategy. It may be integrated with the existing
sales and marketing efforts already used by your company, and is
supported by a user-friendly software. What can a CRM System achieve ? Some of the tested results arising from the use of a CRM System are :
Sharpening your Intuition Why scramble
for facts and figures just before an annual budget, and produce plans that
are theoretical or at best, optimistic? A CRM System
lets you collate data while you do your business, and makes reports and
statistics a matter of daily operations. That way, you’ll be constantly
reviewing accurate reports and using it to better manage your company.
Monitoring Your sales staff more effectively What’s
really happening at the grassroots of your company, where the customer
meets you in the shape and size of your sales staff ? A CRM
System makes the sales function transparent enough to judge the quality
of telephone calls and meetings. It lets you review how consistently
follow up is being done by your sales staff
Generating Leads There's
always a "right" time to speak to a prospect. A time when he’ll be
more informed, more open, more adventurous and less cost conscious.
But how will you maintain a random effort, hoping to hit the exact opportune
moment for different prospects on a sustained basis ? A CRM
System lets you to do just that. You can track a series of contacts
with each prospect, analyse his constant feedback, and follow up faithfully
when you say you will. Perseverance pays off because you'll be at
his doorstep at the right time, not Your competitor .
These
are just 4 ways in which we think a CRM System can
help You boost sales and increase productivity of your sales and
marketing efforts
Who can help me to implement a CRM System ? If You've not adopted Customer Relationship Management, you owe yourself the opportunity to listen to why you should. And if you're already into Database Marketing, then let us tell you why and how we can make it better. At TMA,
we specialise in mapping out the Sales & Marketing processes
for your company, and in consultation with you, synchronise them in the
design of a CRM System for the use of staff and management
alike.
What
else will I need to do to effectively use my
After implementation of the CRM System, you may require some assistance in getting some of your customer acquisition / retention programs going. Our affiliate company will be able to offer a complete range of tools for CRM. These include
Customer Relationship Management Consultancy & Services clientele include :-
Now, it's your turn ... Now that you've heard more about Customer Relationship Management, we'd like your feedback ! As part of TMA’s customer focusedness emphasis, we are in the process of collating feedback from the market on various issues. We'd appreciate it very much if you would take the time to go through our survey of the month. Please be assured that all information provided will be kept strictly confidential. If you
are ready, please proceed to the next column....
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We welcome all of your comments and suggestions
Copyright © 2004 Think Masters & Associates Pte Ltd. All rights reserved.
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