Welcome to the first posting of the storytelling journey ...

Taking ownership to embrace sustainability[1] is a given for an enlightened company;

The value creation journey is usually initiated at the senior strategic management level. The entrepreneurial vision of sponsor(s) helps shape the business model and identifies the value to be created.

If stakeholders are remunerated regardless of the outcome of the value creation journey then it appears to be a risk-free ride.

A sustainable society requires appropriate disclosure and accountability of consumption of capital by companies.

Value creation may mean different things to different people.

Value creation is better understood when we can connect the underlying components of shareholders value to gain insights on how they interact amongst themselves.