Database management systems

imgDatabaseManagementSystemMoving beyond a typical CRM package, a good database management system allows one to measure and manage the quality of calls, and not just the quantity or frequency of calls.

It should embody sales and marketing processes that successfully execute corporate growth strategy, and allow for key account management principles to be carefully executed.

Capturing and analysing lead indicator data alongside standard maket research data allow for intelligent mining of data coefficients and correlations to challenge management thinking and find new ways of growing the business.